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Watch your step: why the 10,000 daily goal is built on bad science | Health & wellbeing | The Guardian
![Ryan Menezes on Twitter: "The idea that you should walk 10,000 steps every day comes from a 50-year-old Japanese marketing campaign. 10,000 is a nice round figure, so a Japanese company named Ryan Menezes on Twitter: "The idea that you should walk 10,000 steps every day comes from a 50-year-old Japanese marketing campaign. 10,000 is a nice round figure, so a Japanese company named](https://pbs.twimg.com/media/ELb1n6XVUAQkbwD.png)
Ryan Menezes on Twitter: "The idea that you should walk 10,000 steps every day comes from a 50-year-old Japanese marketing campaign. 10,000 is a nice round figure, so a Japanese company named
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